Concepedia

Zupan Zong

ZZ

Statistics

Publications

3

Citations

74

H-Index

3

Active since

2023

Affiliations

Shenzhen University(Current)

Zupan Zong is an author at Shenzhen University specializing in business intelligence, information management, and technology.

ORCID

Top concepts

Publications per year

2023–2025

3

Publications

3

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

Zupan Zong, Xinyu Liu, Huijing Gao · Frontiers in Psychology · 2023 · 42 citations · Full text

Antecedents of big data analytics adoption and its impact on decision quality and environmental performance of SMEs in recycling sector

Muhammad Anwar, Zupan Zong, Aparna Mendiratta et al. · Technological Forecasting and Social Change · 2024 · 19 citations

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Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries

Zupan Zong, Muhammad Shahzad Anwar, Sana Akbar Khan et al. · International Marketing Review · 2025 · 13 citations · Full text

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