6
Publications
312
Citations
6
H-Index
2009
Active since
Affiliations
Achilleas Barlas is an author at University of Thessaly specializing in brand management, customer satisfaction, and consumer behavior.
Top concepts
BusinessMarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionTrustTourismBranding
Publications per year
2009–2023
6
6
Nicholas D. Theodorakis, Leigh Robinson, Achilleas Barlas · Managing Service Quality · 2009 · 101 citations
Customer Satisfaction, Consumer Research, Brand Strategy +20
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