Concepedia
Statistics
Publications
2
Citations
197
H-Index
Active since
2015
Affiliations
International University of Monaco(Current)
University of Manchester
Sindy Liu is an author at International University of Monaco specializing in fashion, luxury branding, and business.
Publications per year
2015–2018
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Sindy Liu, Patsy Perry, Christopher M. Moore et al. · Journal of Business Research · 2015 · 108 citations
Business, International Business, Marketing +16
The implications of digital marketing on WeChat for luxury fashion brands in China
Sindy Liu, Patsy Perry, Grégory Gadzinski · Journal of Brand Management · 2018 · 89 citations · Full text
Business, Marketing, Marketing Management +14
1–2 of 2