Concepedia

James Patterson

JP

Statistics

Publications

6

Citations

157

H-Index

6

Active since

1966

Affiliations

Indiana University(Current)

James Patterson is an author at Indiana University specializing in business, management, and marketing strategy.

Top concepts

BusinessMarketingManagementMarketing StrategyBusiness StrategyIntegrated MarketingMarketing ManagementLawBrandingCognition

Publications per year

1966–1975

6

Publications

6

What Are the Social and Ethical Responsibilities of Marketing Executives?

James Patterson · Journal of Marketing · 1966 · 42 citations

Social Marketing, Ethical Marketing, Professional Ethic +20

Integration and Efficiency in Marketing Systems.

James Patterson, Lars‐Gunnar Mattsson · Administrative Science Quarterly · 1970 · 37 citations

International Marketing, Industrial Organization, Business Integration +16

Highway Robbery: An Analysis of the Gasoline Crisis

J. Ben Wilkinson, Fred C. Allvine, James Patterson · Journal of Marketing · 1975 · 28 citations

Public Policy, Safety Science, Business +7

What Are the Social and Ethical Responsibilities of Marketing Executives?

James Patterson · Journal of Marketing · 1966 · 18 citations

Haptic Perception of the Mueller-Lyer Illusion by the Blind

James Patterson, Kenneth A. Deffenbacher · Perceptual and Motor Skills · 1972 · 16 citations

Cognitive Science, Blindsight, Ophthalmology +13

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