Concepedia
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Publications
1
Citations
123
H-Index
Active since
2013
Lara Shammas is an author specializing in luxury value perception, luxury retailing, and luxury brand perceived value.
Publications per year
2013–2013
The Value of Sustainable Luxury in Mature Markets: A Customer-Based Approach
Marie-Ccile Cervellon, Lara Shammas · Journal of Corporate Citizenship · 2013 · 123 citations
Business, Marketing, Marketing Management +16
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