Concepedia

Ulla Hakala

UH

11

Publications

549

Citations

11

H-Index

2010

Active since

Affiliations

University of Turku(Current)

Turku University of Applied Sciences

San Diego State University

Ulla Hakala is an author at University of Turku specializing in culture, management, and marketing.

Top concepts

CultureMarketingManagementBrand StrategyBrandingBrand EquityBrand ManagementBrand DevelopmentBrand AwarenessConsumer Research

Publications per year

2010–2023

11

Publications

11

Operationalising brand heritage and cultural heritage

Ulla Hakala, Sonja Lätti, Birgitta Sandberg · Journal of Product & Brand Management · 2011 · 166 citations

Culture, Brand Heritage, Material Culture +14

Country image as a nation‐branding tool

Ulla Hakala, Arja Lemmetyinen, Satu-Päivi Kantola · Marketing Intelligence & Planning · 2013 · 93 citations

Tourist Experience, Nationalism, International Marketing +21

Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis

Ulla Hakala, Johan Svensson, Zsuzsanna Vincze · Journal of Product & Brand Management · 2012 · 78 citations

Consumer Research, Brand Strategy, Brand Loyalty +18

Co‐creating a nation brand “bottom up”

Ulla Hakala, Arja Lemmetyinen · Tourism Review · 2011 · 40 citations

Nation Brand “, Brand Strategy, Co‐creation Paradigm +22

Toponyms as carriers of heritage: implications for place branding

Ulla Hakala, Paula Sjöblom, Satu-Päivi Kantola · Journal of Product & Brand Management · 2015 · 38 citations

Cultural Heritage, Social Sciences, Cultural Heritage Management +18

Rows per page

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