Concepedia

C.E. Zoerner

CZ

2

Publications

25

Citations

2

H-Index

1970

Active since

Affiliations

University of Southern California(Current)

C.E. Zoerner is an author at University of Southern California specializing in management, business, and education.

Top concepts

ManagementBusinessEducationMarketingAdvertisingCommunicationHigher EducationSocial MarketingConsumer BehaviorConsumer Research

Publications per year

1970–1982

2

Publications

2

Black Consumer Reactions to “Integrated” Advertising: An Exploratory Study

John Gould, Norman B. Sigband, C.E. Zoerner · Journal of Marketing · 1970 · 15 citations

Black Consumer Reactions, Intimate Situations, Consumer Decision Making +14

The Academic String Pushers: The Origins of the Upcoming Crisis in the Management of Academia

Martin R. Blyn, C.E. Zoerner · Change The Magazine of Higher Learning · 1982 · 10 citations

Faculty Issue, Organizational Communication, Faculty Professional Development +12

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