Concepedia
Statistics
Publications
5
Citations
162
H-Index
Active since
2019
Affiliations
Methodist University College Ghana(Current)
Keimyung University
Hanil University
D'Youville College
Kwasi Owusu-Antwi is an author at Methodist University College Ghana specializing in marketing, management, and customer satisfaction.
Top concepts
BusinessMarketingManagementCustomer SatisfactionHuman ResourcesSales ManagementConsumer ResearchOrganizational BehaviorTrustBrand Equity
Publications per year
2019–2023
Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective
Sean Kwan Soo Shin, Fortune Edem Amenuvor, Richard Basilisco et al. · Current Journal of Applied Science and Technology · 2019 · 107 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +17
Salesforce output control and customer-oriented selling behaviours
Fortune Edem Amenuvor, Richard Basilisco, Henry Boateng et al. · Marketing Intelligence & Planning · 2022 · 20 citations
Customer Satisfaction, Organizational Characteristic, Job Performance +18
Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness and Perceived Price
Fortune Edem Amenuvor, Kwasi Owusu-Antwi, Seong-Chan Bae et al. · International Journal of Scientific Research and Management (IJSRM) · 2019 · 13 citations · Full text
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit
Fortune Edem Amenuvor, Kobby Mensah, Atsu Nkukpornu et al. · Marketing Intelligence & Planning · 2023 · 12 citations
Customer Satisfaction, Emotional Exhaustion, Firm Performance +19
Customer Experience and Behavioral Intentions: The Mediation Role of Customer Perceived Value
Fortune Edem Amenuvor, Kwasi Owusu-Antwi, Richard Basilisco et al. · International Journal of Scientific Research and Management (IJSRM) · 2019 · 10 citations · Full text
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