Forbes Makudza

Augmenting customer loyalty through customer experience management in the banking industry

Forbes Makudza · Journal of Asian Business and Economic Studies · 2020 · 100 citations · Full text

Business, Marketing, Marketing Management +11

Modelling perceived e-learning service quality, student satisfaction and loyalty. A higher education perspective

Phillip Dangaiso, Forbes Makudza, Hope Hogo · Cogent Education · 2022 · 52 citations · Full text

Education, Educational Technology, Higher Education +17

The Effect of Social Media on Consumer Purchase Behaviour in the Mobile Telephony Industry in Zimbabwe

Forbes Makudza, Cleopatra Mugarisanwa, Shingirai Siziba · Dutch Journal of Finance and Management · 2020 · 35 citations · Full text

Business, Marketing, Marketing Management +13

Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective

Phillip Dangaiso, Paul Mukucha, Forbes Makudza et al. · Cogent Social Sciences · 2024 · 21 citations · Full text

Business, Information Systems, Management Information Systems +17

AUGMENTING SOCIAL COMMERCE ACCEPTANCE THROUGH AN ALL-INCLUSIVE APPROACH TO SOCIAL COMMERCE DRIVERS. EVIDENCE FROM THE HOTEL INDUSTRY

Forbes Makudza, Maxwell Sandada, David D. Madzikanda · Malaysian E Commerce Journal · 2021 · 15 citations · Full text

Management, Hospitality Management, Information Systems +12