Concepedia

Nurrani Kusumawati

NK

Statistics

Publications

5

Citations

331

H-Index

5

Active since

2020

Affiliations

Bandung Institute of Technology(Current)

Nurrani Kusumawati is an author at Bandung Institute of Technology specializing in business, consumer behavior, and marketing.

Publications per year

2020–2022

5

Publications

5

Digital-only banking experience: Insights from gen Y and gen Z

Nila Armelia Windasari, Nurrani Kusumawati, Niken Larasati et al. · Journal of Innovation & Knowledge · 2022 · 257 citations · Full text

Business, Information Systems, Information Technology +13

Trust Role in Acceptance of Digital Banking in Indonesia

Nurrani Kusumawati, Azzahra Almadelia Rinaldi · International Journal of Trade Economics and Finance · 2020 · 23 citations · Full text

Business, Information Systems, Management Information Systems +11

INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT

Nahda Ihzaturrahma, Nurrani Kusumawati · International Journal of Entrepreneurship and Management Practices · 2021 · 20 citations · Full text

Business, Marketing, Marketing Management +17

A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

Hedwika Avila Diva Putri Kuncoro, Nurrani Kusumawati · Advanced International Journal of Business Entrepreneurship and SMEs · 2021 · 19 citations · Full text

Business, Marketing, Marketing Management +17

Technology Acceptance and Customer Perception of Augmented Reality (AR) in Indonesian Beauty Industry

Kiko Kristi, Nurrani Kusumawati · 2021 · 12 citations

Business, Marketing, Marketing Management +15

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