Chaiyawit Muangmee

Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics

Chaiyawit Muangmee, Sebastian Kot, Nusanee Meekaewkunchorn et al. · Journal of theoretical and applied electronic commerce research · 2021 · 249 citations · Full text

Behavioral Intention, Effort Expectancy, Consumer Research +21

Green Entrepreneurial Orientation and Green Innovation in Small and Medium-Sized Enterprises (SMEs)

Chaiyawit Muangmee, Zdzisława Dacko-Pikiewicz, Nusanee Meekaewkunchorn et al. · Social Sciences · 2021 · 190 citations · Full text

Productivity, Green Marketing, Innovation Adoption +14

Entrepreneurial orientation and SME performance: The mediating role of learning orientation

Nusanee Meekaewkunchorn, Katarzyna Szczepańska‐Woszczyna, Chaiyawit Muangmee et al. · Economics & Sociology · 2021 · 108 citations · Full text

Students’ use behavior towards e-learning tools during COVID-19 pandemics: Case study of higher educational institutions of Thailand

Chaiyawit Muangmee, Sebastian Kot, Nusanee Meekaewkunchorn et al. · International Journal of Evaluation and Research in Education (IJERE) · 2021 · 35 citations · Full text

E-learning, Effort Expectancy, Educational Psychology +23

Effects of Facebook advertising on sustainable brand loyalty and growth: case of Thai start-up businesses

Chaiyawit Muangmee · Transnational Corporation Review · 2021 · 17 citations

Marketing, Advertising, Digital Marketing +11