It Nguyen Van

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Publications

Citations

H-Index

Active since

2023

Affiliations

Ho Chi Minh City University of Economics and Finance(Current)

Ho Chi Minh City University of Industry and Trade

University of Economics Ho Chi Minh City

Pan-European University

It Nguyen Van is an author at Ho Chi Minh City University of Economics and Finance specializing in brand positioning, competitive advantage, and strategy.

ORCID

Publications per year

2023–2023

Publications

The role of brand and market orientation on competitive advantage in the food sector: business strategy’s moderator role

It Nguyen Van, Thanh Tiep Le, Anna Kotásková · British Food Journal · 2023 · 20 citations

Business, Marketing, Strategy +12

Linking innovation and firm performance in an emerging market: does supply chain play a mediation role?

It Nguyen Van, Anna Kotásková, Alberto Ferraris et al. · European Journal of Innovation Management · 2023 · 16 citations

Management, Innovation Management, Supply Chain Management +14

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