Tahir Turk

Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption

Nandita Murukutla, Tahir Turk, C V S Prasad et al. · Tobacco Control · 2011 · 78 citations

Ethical evaluation of audience segmentation in social marketing

Joshua Newton, Fiona J. Newton, Tahir Turk et al. · European Journal of Marketing · 2013 · 57 citations

Critical Public Health, Social Marketing, Consumer Research +19

A rapid assessment and response approach to review and enhance Advocacy, Communication and Social Mobilisation for Tuberculosis control in Odisha state, India

Vishnu Vardhan Kamineni, Tahir Turk, Nevin Wilson et al. · BMC Public Health · 2011 · 43 citations · Full text

Increasing Evidence for the Efficacy of Tobacco Control Mass Media Communication Programming in Low- and Middle-Income Countries

Sandra Mullin, V. Prasad, Jagdish Kaur et al. · Journal of Health Communication · 2011 · 29 citations

Social Marketing, Global Bloomberg Initiative, Communication +19

I ‘like’ MPOWER: using Facebook, online ads and new media to mobilise tobacco control communities in low-income and middle-income countries

Stephen Hamill, Tahir Turk, Nandita Murukutla et al. · Tobacco Control · 2013 · 28 citations

Emerging Media, Social Marketing, Mobile Sms +25