Concepedia
Statistics
Publications
6
Citations
286
H-Index
Active since
2018
Affiliations
Université Sorbonne Nouvelle(Current)
Kamineni Hospitals
National University Hospital of Iceland
OsloMet – Oslo Metropolitan University
Saaz Genetics (India)
Sharafat Hussain is an author at Université Sorbonne Nouvelle specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementBusinessConsumer BehaviorConsumer ResearchAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand Development
Publications per year
2018–2022
Global Public Perceptions of Genomic Data Sharing: What Shapes the Willingness to Donate DNA and Health Data?
Anna Middleton, Richard Milne, Mohamed A. Almarri et al. · The American Journal of Human Genetics · 2020 · 139 citations · Full text
Demonstrating trustworthiness when collecting and sharing genomic data: public views across 22 countries
Richard Milne, Katherine I. Morley, Mohamed A. Almarri et al. · Genome Medicine · 2021 · 72 citations · Full text
Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses
Sharafat Hussain · SSRN Electronic Journal · 2019 · 24 citations · Full text
Olfactory Marketing, All Five, Consumer Research +21
The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken)
Sharafat Hussain · ACADEMICIA An International Multidisciplinary Research Journal · 2020 · 19 citations · Full text
Customer Satisfaction, Consumer Research, Brand Strategy +20
Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants
Sharafat Hussain · International Journal of Management Studies · 2018 · 18 citations · Full text
Brand Equity, Hospitality Marketing, Brand Strategy +10
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