Concepedia

Mingxing Zhu

MZ

2

Publications

36

Citations

2

H-Index

2016

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Wuhan University

Mingxing Zhu is an author at Huazhong University of Science and Technology specializing in digital marketing, technology, and consumer behavior.

Top concepts

BusinessMarketingManagementTechnologyConsumer BehaviorConsumer ResearchDigital MarketingEducationCommunicationLibrary Science

Publications per year

2016–2017

2

Publications

2

Which platform should I choose? Factors influencing consumers’ channel transfer intention from web-based to mobile library service

Min Zhang, Xuele Shen, Mingxing Zhu et al. · Library Hi Tech · 2016 · 19 citations

Digital Marketing, Consumer Research, Technology Adoption +19

Why should I pay for e-books?

Min Zhang, Mingxing Zhu, Xiaotong Liu et al. · The Electronic Library · 2017 · 17 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +19

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