1
Publications
97
Citations
1
H-Index
2022
Active since
Affiliations
O. P. Jindal Global University(Current)
Apurv Sharma is an author at O. P. Jindal Global University specializing in brand management, brand awareness, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer CultureBrand DevelopmentConsumer Research
Publications per year
2022–2022
1
1
Consumer - brand relationship: A brand hate perspective
Sanjit Kumar Roy, Apurv Sharma, Sunny Bose et al. · Journal of Business Research · 2022 · 97 citations
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