Concepedia

Author

Apurv Sharma

O. P. Jindal Global University

Also Known As

Apurv Sharma

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Publications

97

Citations

1

H-Index

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Concepts

All Affiliations

O. P. Jindal Global University
AS

About

Apurv Sharma is an author at O. P. Jindal Global University specializing in brand management, brand awareness, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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97

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Marketing

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97

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Brand Development

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Brand Management

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Apurv Sharma

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1

Publications

97

Citations

1

H-Index

YearCitations

Consumer - brand relationship: A brand hate perspective

Sanjit Kumar Roy, Apurv Sharma, Sunny Bose,

Journal of Business Research

2022

97

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