Yuzong Zhao

Tourism entrepreneurship in rural destinations: measuring the effects of capital configurations using the fsQCA approach

Yongrui Guo, Lin Zhu, Yuzong Zhao · Tourism Review · 2022 · 45 citations

Capital Configurations, Tourism Management, Tourism Entrepreneurship +10

Residents’ Engagement Behavior in Destination Branding

Yuzong Zhao, Xiaotian Cui, Yongrui Guo · Sustainability · 2022 · 37 citations · Full text

Culture, Social Identity, Destination Marketing +14

Using choice experiments to assess tourist values for intangible cultural heritage – the case of Changdao fishermen's work song in China

Jianhong Xiao, Yihui Wu, Min Wang et al. · Journal of Cultural Heritage · 2023 · 30 citations

Culture, Work Song, Tourist Experience +9

Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation

Yongrui Guo, Meijing Yu, Yuzong Zhao · Journal of Destination Marketing & Management · 2024 · 30 citations

Advertising, Destination Marketing, Tourism Competitiveness +11

Online Reservation Intention of Tourist Attractions in the COVID-19 Context: An Extended Technology Acceptance Model

Yuzong Zhao, Hui Wang, Zhen Guo et al. · Sustainability · 2022 · 26 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +25