Bikrant Kesari

Statistics

Publications

Citations

732

H-Index

Active since

2016

Affiliations

Maulana Azad National Institute of Technology(Current)

Bastar University

Bikrant Kesari is an author at Maulana Azad National Institute of Technology specializing in consumer behavior, marketing, and retail consumer behavior.

ORCID

Publications per year

2016–2025

Publications

Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values

Bikrant Kesari, Sunil Atulkar · Journal of Retailing and Consumer Services · 2016 · 284 citations

Business, Marketing, Retail Management +14

Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values

Sunil Atulkar, Bikrant Kesari · Journal of Retailing and Consumer Services · 2017 · 162 citations

Business, Marketing, Marketing Management +14

Role of consumer traits and situational factors on impulse buying: does gender matter?

Sunil Atulkar, Bikrant Kesari · International Journal of Retail & Distribution Management · 2018 · 137 citations

Business, Marketing, Retail Management +15

Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

Bikrant Kesari, Sunil Atulkar, Satyanarayan Pandey · Global Business Review · 2018 · 66 citations

Natural Resources, Marketing, Consumer Behavior +16

Impulse Buying: A Consumer Trait Prospective in Context of Central India

Sunil Atulkar, Bikrant Kesari · Global Business Review · 2017 · 39 citations

Business, Marketing, Psychology +15

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