Concepedia

Sevtap Ünal

SÜ

7

Publications

648

Citations

7

H-Index

2011

Active since

Affiliations

Atatürk University(Current)

Izmir Kâtip Çelebi University

Kocaeli Üniversitesi

Sevtap Ünal is an author at Atatürk University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionBusinessBrand EquityBrand AwarenessBehavioral ScienceMarketing Strategy

Publications per year

2011–2021

7

Publications

7

The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions

Aysel Erci̇ş, Sevtap Ünal, F. Burcu Candan et al. · Procedia - Social and Behavioral Sciences · 2012 · 271 citations · Full text

Marketing, Customer Satisfaction, Relationship Marketing +15

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults

Sevtap Ünal, Aysel Erci̇ş, Ercan KESER · Procedia - Social and Behavioral Sciences · 2011 · 148 citations · Full text

Customer Satisfaction, Digital Marketing, Targeted Advertising +21

An Investigation on the Evaluation of the Factors Affecting Brand Love

Sevtap Ünal, Hatice Aydın · Procedia - Social and Behavioral Sciences · 2013 · 127 citations · Full text

Kano model application in new product development and customer satisfaction (adaptation of traditional art of tile making to jewelries)

Bilsen Bilgili, Aysel Erci̇ş, Sevtap Ünal · Procedia - Social and Behavioral Sciences · 2011 · 52 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +20

A Study on the Effects of the Consumer Lifestyles on Sustainable Consumption

Hatice Aydın, Sevtap Ünal · Inquiry · 2016 · 19 citations · Full text

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