Statistics
Publications
2
Citations
62
H-Index
2
Active since
1977
Affiliations
Stephen S. Sturman is an author at Columbia-Greene Community College specializing in marketing management, marketing strategy, and behavioral segmentation.
Publications per year
1977–1977
2
2
Life-Style Segmentation in Apparel Marketing
Elizabeth A. Richards, Stephen S. Sturman · Journal of Marketing · 1977 · 38 citations
Life-Style Segmentation in Apparel Marketing
Elizabeth A. Richards, Stephen S. Sturman · Journal of Marketing · 1977 · 24 citations
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