Gabriel I. Penagos-Londoño

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Publications

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Active since

2020

Affiliations

University of Alicante(Current)

Pontificia Universidad Javeriana

Gabriel I. Penagos-Londoño is an author at University of Alicante specializing in tourist destination sustainability, brand communication, and global branding.

ORCID

Publications per year

2020–2021

Publications

A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness

Gabriel I. Penagos-Londoño, Carla Rodríguez-Sánchez, Felipe Ruiz‐Moreno et al. · Journal of Destination Marketing & Management · 2020 · 49 citations

Management, Tourism Management, Destination Management +8

Customer perceived integrated marketing communications: A segmentation of the soda market

Francisco Suay-Pérez, Gabriel I. Penagos-Londoño, Lucía Porcu et al. · Journal of Marketing Communications · 2021 · 16 citations · Full text

Business, Marketing, Marketing Management +11

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