Concepedia

Fahad Zain

FZ

1

Publications

39

Citations

1

H-Index

2023

Active since

Affiliations

Wenzhou-Kean University(Current)

Fahad Zain is an author at Wenzhou-Kean University specializing in purchase intention, brand building, and brand management.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyGreen MarketingBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2023–2023

1

Publications

1

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

Riffut Jabeen, Kashif Ullah Khan, Fahad Zain et al. · Business Strategy & Development · 2023 · 39 citations

Socially Responsible Product, Green Marketing, Consumer Study +20

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