Concepedia

David S. Alcorn

DS

2

Publications

393

Citations

2

H-Index

1977

Active since

Affiliations

Brigham Young University(Current)

David S. Alcorn is an author at Brigham Young University specializing in corporate responsibility, corporate governance, and brand management.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyMedia MarketingBrand ManagementSocial MarketingBusiness StrategyConsumer Behavior

Publications per year

1977–1991

2

Publications

2

Cause marketing: a new direction in the marketing of corporate responsibility

Scott M. Smith, David S. Alcorn · Journal of Consumer Marketing · 1991 · 264 citations

Consumer Motivation, Brand Strategy, Consumer Research +24

Religiosity and Deviance: Application of an Attitude-Behavior Contingent Consistency Model

Stan L. Albrecht, Bruce A. Chadwick, David S. Alcorn · Journal for the Scientific Study of Religion · 1977 · 129 citations

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