Concepedia

Author

David S. Alcorn

Brigham Young University

Also Known As

D Alcorn, D. Alcorn, David Alcorn, David S. Alcorn

8

Publications

394

Citations

2

H-Index

21

Concepts

All Affiliations

Brigham Young University
DS

About

David S. Alcorn is an author at Brigham Young University specializing in corporate responsibility, corporate governance, and brand management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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2

Management

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3

Marketing

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264

4

Brand Building

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Brand Management

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David S. Alcorn

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2

Publications

393

Citations

2

H-Index

YearCitations

Cause marketing: a new direction in the marketing of corporate responsibility

Scott M. Smith, David S. Alcorn

Journal of Consumer Marketing

1991

264

Religiosity and Deviance: Application of an Attitude-Behavior Contingent Consistency Model

Stan L. Albrecht, Bruce A. Chadwick, David S. Alcorn

Journal for the Scientific Study of Religion

1977

129

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