Naeem Hayat

Predicting Nurses Burnout through Quality of Work Life and Psychological Empowerment: A Study Towards Sustainable Healthcare Services in Malaysia

P. Yukthamarani Permarupan, Abdullah Al Mamun, Naresh Kumar Samy et al. · Sustainability · 2020 · 91 citations · Full text

Quality Of Life, Health Psychology, Burnout Management +19

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

Qing Yang, Naeem Hayat, Abdullah Al Mamun et al. · PLoS ONE · 2022 · 90 citations · Full text

Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach

Anas A. Salamah, Shahizan Hassan, Ali Aljaafreh et al. · Heliyon · 2022 · 57 citations · Full text

Total Quality Management, Customer Satisfaction, Mobile Marketing +12

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

Lili Zhai, Abdullah Al Mamun, Naeem Hayat et al. · Frontiers in Psychology · 2022 · 56 citations · Full text

Customer Satisfaction, Green Marketing, Structured Questionnaire +17

Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers

Abdullah Al Mamun, Noorshella Che Nawi, Naeem Hayat et al. · Sustainability · 2020 · 55 citations · Full text

Customer Satisfaction, Green Marketing, Consumer Uncertainty +17