Statistics
Publications
5
Citations
285
H-Index
5
Active since
2010
Affiliations
Regent's University London(Current)
Hermawan Kartajaya is an author at Regent's University London specializing in marketing, business, and marketing management.
Publications per year
2010–2019
5
5
Crescent marketing, Muslim geographies and brand Islam
Jonathan A.J. Wilson, Russell W. Belk, Gary J. Bamossy et al. · Journal of Islamic marketing · 2013 · 207 citations
Segmenting Islamic fashion lifestyle on Indonesian woman
Hermawan Kartajaya, Mohammad Iqbal, Rizal Alfisyahr et al. · Research Journal of Textile and Apparel · 2019 · 25 citations
Boosting Loyalty Marketing Performance
Hermawan Kartajaya · 2014 · 14 citations
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