Concepedia

Paolo Mariani

PM

6

Publications

156

Citations

6

H-Index

2007

Active since

Affiliations

University of Milano-Bicocca(Current)

Paolo Mariani is an author at University of Milano-Bicocca specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial InfluenceDigital MarketingEconomic AnalysisInteractive MarketingArtsTrust

Publications per year

2007–2021

6

Publications

6

How Much Do Consumers Value Protected Designation of Origin Certifications? Estimates of willingness to Pay for PDO Dry‐Cured Ham in Italy

Christian Garavaglia, Paolo Mariani · Agribusiness · 2017 · 50 citations

Consumer Uncertainty, Applied Economics, Agricultural Economics +20

Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication

Elisa Arrigo, Caterina Liberati, Paolo Mariani · Big Data Research · 2021 · 47 citations

Marketing Analytics, Support Marketing Communication, Social Media +12

Productivity and profitability analysis of large Italian companies: 1998–2002

Alessandro Zeli, Paolo Mariani · International Review of Economics · 2009 · 18 citations

Productivity, Profitability Analysis, Firm Performance +3

ASSET (Age/Sex Standardised Estimates of Treatment): A Research Model to Improve the Governance of Prescribing Funds in Italy

Giampiero Favato, Paolo Mariani, Roger Mills et al. · PLoS ONE · 2007 · 16 citations · Full text

Epidemiology of paroxysmal positioning vertigo: correlation with seasons, climate, and pollution.

Paolo Mariani, Matteo Pelagatti, Aleš Hahn et al. · PubMed · 2008 · 13 citations

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