Concepedia

Author

Hala Mohammed Abu Zayyad

University of Sharjah

Also Known As

Hala Mohammed Abu Zayyad

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Publications

163

Citations

1

H-Index

18

Concepts

All Affiliations

University of Sharjah
HM

About

Hala Mohammed Abu Zayyad is an author at University of Sharjah specializing in consumer research, consumer behavior, and brand authority.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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163

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Management

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163

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Marketing

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163

4

Brand Building

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163

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Brand Development

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163

Hala Mohammed Abu Zayyad

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1

Publications

163

Citations

1

H-Index

YearCitations

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