Concepedia

Melanie E. Zaglia

ME

Statistics

Publications

3

Citations

730

H-Index

3

Active since

2011

Affiliations

Universität Innsbruck(Current)

Management Center Innsbruck

Ross School

University of Michigan

Melanie E. Zaglia is an author at Universität Innsbruck specializing in marketing management, business, and brand management.

Publications per year

2011–2012

3

Publications

3

Brand communities embedded in social networks

Melanie E. Zaglia · Journal of Business Research · 2012 · 562 citations · Full text

, , +14

Sense of virtual community: A follow up on its measurement

Dagmar Abfalter, Melanie E. Zaglia, Julia Mueller · Computers in Human Behavior · 2011 · 148 citations

, , +9

The influence of advergames on consumers' attitudes and behaviour: an empirical study among young consumers

Martin Waiguny, Ralf Terlutter, Melanie E. Zaglia · International Journal of Entrepreneurial Venturing · 2011 · 20 citations

, , +11

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