Concepedia

Pawan Kumar

PK

Statistics

Publications

9

Citations

388

H-Index

9

Active since

2009

Affiliations

Lovely Professional University(Current)

Pawan Kumar is an author at Lovely Professional University specializing in marketing, digital marketing, and management.

Top concepts

MarketingManagementDigital MarketingArtsInteractive MarketingBusinessSocial MediaCommunicationMedia MarketingSocial Computing

Publications per year

2009–2024

9

Publications

9

Notice of Violation of IEEE Publication Principles: The Anatomy of a Large-Scale Hyper Textual Web Search Engine

Umesh Sehgal, Kuljeet Kaur, Pawan Kumar · 2009 · 179 citations

Search Engine Optimization, Engineering, Semantic Web +19

Social media usage in Indian beauty and wellness industry: a qualitative study

Kulvinder Kaur, Pawan Kumar · The TQM Journal · 2020 · 41 citations

Digital Marketing, Wellness Industry, Social Marketing +19

Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework

Harish Saini, Pawan Kumar, Sumit Oberoi · Cogent Social Sciences · 2023 · 39 citations · Full text

Factors Influencing Consumer Intention to Shop Online in Nigeria: A Conceptual Study

Muhammad Usman, Pawan Kumar · Vision The Journal of Business Perspective · 2020 · 37 citations

Customer Satisfaction, Digital Marketing, E-commerce +22

Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

Kulvinder Kaur, Pawan Kumar · The TQM Journal · 2021 · 24 citations

Social Medium Monitoring, Digital Marketing, Wellness Industry +18

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