Concepedia

Reuben Njuguna

RN

4

Publications

46

Citations

4

H-Index

2014

Active since

Affiliations

Kenyatta University(Current)

Reuben Njuguna is an author at Kenyatta University specializing in business, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentConsumer ResearchTourism

Publications per year

2014–2017

4

Publications

4

FIRM ORIENTATIONS AND PERFORMANCE OF HOTELS IN NAIROBI COUNTY, KENYA

Peter Ngwae Nzioka, Reuben Njuguna · Journal of Business and Strategic Management · 2017 · 14 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +15

THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA

Reuben Njuguna, Muathe Stephen Makau, Francis Kerre · 2014 · 12 citations · Full text

Customer Satisfaction, Brand Equity, Location Characteristic +11

THE EFFECTS OF PROMOTIONAL MIX TOOLS ON BRAND EQUITY AMONG HOSPITALS IN NAIROBI COUNTY

Johnson Charanah, Reuben Njuguna · Kenyatta University Institutional Repository (Kenyatta University) · 2015 · 10 citations · Full text

Customer Satisfaction, Advertising, Brand Equity +15

An analysis of in store environment ambience factor influence on consumer behaviour

Patience A. Ndeh, Reuben Njuguna · Kenyatta University Institutional Repository (Kenyatta University) · 2015 · 10 citations · Full text

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