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Hongying Mao

HM

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Publications

2

Citations

116

H-Index

2

Active since

2020

Affiliations

Harbin Engineering University(Current)

Hongying Mao is an author at Harbin Engineering University specializing in consumer research, consumer uncertainty, and consumer decision making.

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Publications per year

2020–2022

2

Publications

2

Male and Female Users’ Differences in Online Technology Community Based on Text Mining

Bing Sun, Hongying Mao, Chengshun Yin · Frontiers in Psychology · 2020 · 83 citations · Full text

A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com

Min‐Gyu Kang, Bing Sun, Tian Liang et al. · Frontiers in Psychology · 2022 · 33 citations · Full text

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