Concepedia

James Klymowsky

JK

2

Publications

56

Citations

2

H-Index

2013

Active since

Affiliations

University of Southampton(Current)

Seven

James Klymowsky is an author at University of Southampton specializing in social sciences, psychology, and behavioral decision making.

Top concepts

BiasMarketingManagementPersuasionPsychologySocial SciencesConsumer ResearchBehavioral EconomicsInteractive MarketingBehavioral Decision Making

Publications per year

2013–2013

2

Publications

2

The Implicit Association Test in Market Research: Potentials and Pitfalls

Aiden P. Gregg, James Klymowsky · Psychology and Marketing · 2013 · 41 citations

Customer Satisfaction, Direct Measures, Behavioral Decision Making +21

Let their Fingers do the Talking? Using the Implicit Association Test in Market Research

Aiden P. Gregg, James Klymowsky, Dominic D. G. Owens et al. · International Journal of Market Research · 2013 · 15 citations

Behavioral Decision Making, Standard Biases, Consumer Study +21

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