Concepedia

Reed Fisher

RF

Statistics

Publications

2

Citations

195

H-Index

2

Active since

1996

Affiliations

Cornell University(Current)

Reed Fisher is an author at Cornell University specializing in customer engagement, restaurant marketing, and partner selection criteria.

Publications per year

1996–2002

2

Publications

2

Sweetening the Till: The Use of Candy to Increase Restaurant Tipping<sup>1</sup>

David B. Strohmetz, Bruce Rind, Reed Fisher et al. · Journal of Applied Social Psychology · 2002 · 117 citations

Social Sciences, Psychology, Social Psychology +15

A Market-Based Approach for Partner Selection in Marketing Alliances

Chekitan S. Dev, Saul Klein, Reed Fisher · Journal of Travel Research · 1996 · 78 citations

Management, Marketing, Marketing Management +12

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