Shameem Al Mahmud

Publications

Citations

H-Index

2007

Active since

Affiliations

Binary University of Management & Entrepreneurship(Current)

Shameem Al Mahmud is an author at Binary University of Management & Entrepreneurship specializing in interactive marketing, customer satisfaction, and digital marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingGenderBrandingBusiness

Publications per year

2007–2009

Publications

Internet Advertisement in Malaysia: A Study of Attitudinal Differences

Ahasanul Haque, Shameem Al Mahmud, Arun Kumar Tarofder et al. · The Electronic Journal of Information Systems in Developing Countries · 2007 · 43 citations · Full text

Customer Satisfaction, Digital Marketing, Targeted Advertising +20

Factors determinate customer shopping behaviour through Internet: the Malaysian case

Ahasanul Haque, Ali Khatibi, Shameem Al Mahmud · 2009 · 20 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Rows per page

1–2 of 2