Concepedia

Reinhold Kesler

RK

6

Publications

214

Citations

6

H-Index

2018

Active since

Affiliations

University of Zurich(Current)

Télécom Paris

Centre for European Economic Research

Heinrich Heine University Düsseldorf

Reinhold Kesler is an author at University of Zurich specializing in marketing, business, and digital marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyDigital MarketingRevenue ManagementHospitality ManagementLawTourismEconomics

Publications per year

2018–2022

6

Publications

6

Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection

Matthias Hunold, Reinhold Kesler, Ulrich Laitenberger · Marketing Science · 2020 · 55 citations

Digital Marketing, Hospitality, Online Customer Behavior +16

Evaluation of best price clauses in online hotel bookings

Matthias Hunold, Reinhold Kesler, Ulrich Laitenberger et al. · International Journal of Industrial Organization · 2018 · 53 citations

Revenue Management, Dynamic Pricing, Pricing Policy +6

Gdpr and the Lost Generation of Innovative Apps

Rebecca Janßen, Reinhold Kesler, Michael E. Kummer et al. · SSRN Electronic Journal · 2022 · 33 citations · Full text

Big Tech Acquisitions — Towards Empirical Evidence

Pauline Affeldt, Reinhold Kesler · Journal of European Competition Law & Practice · 2021 · 31 citations

Digital Business, Digital Marketing, Law +21

The Impact of Apple's App Tracking Transparency on App Monetization

Reinhold Kesler · SSRN Electronic Journal · 2022 · 26 citations · Full text

Rows per page

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