Concepedia

Najlae Zhani

NZ

2

Publications

44

Citations

2

H-Index

2021

Active since

Affiliations

International University of Rabat(Current)

Najlae Zhani is an author at International University of Rabat specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementTrustHealthStrategyInnovationTechnologyValue TheoryFirm Performance

Publications per year

2021–2022

2

Publications

2

The role of mobile value and trust as drivers of purchase intentions in m-servicescape

Najlae Zhani, Nacef Mouri, Tariq Ahmed · Journal of Retailing and Consumer Services · 2022 · 26 citations

Customer Satisfaction, Mobile Marketing, Mobile Value +14

Can a technology firm desire too much of a good thing? The double-edged sword effects of technology orientation on performance

Najlae Zhani, Nacef Mouri, Ahmed Hamdi · European Business Review · 2021 · 18 citations

Firm Performance, Technology Assessment, Technology Firm +19

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