1
Publications
2.9K
Citations
1
H-Index
2002
Active since
Joan Magretta is an author specializing in strategy, customer satisfaction, and business strategy.
Top concepts
BusinessStrategyMarketingManagementBusiness ModelsBusiness StrategyDigital MarketingStrategic ManagementBusiness IntelligenceCustomer Satisfaction
Publications per year
2002–2002
1
1
Joan Magretta · PubMed · 2002 · 2.9K citations
Customer Satisfaction, Business Model, Business Models Matter +14
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