Trung Dam-Huy Thai

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

Trung Dam-Huy Thai, Tien Wang · Computers in Human Behavior · 2020 · 53 citations

Business, Marketing, Marketing Management +14

Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention

Tien Wang, Xuan Tai, Trung Dam-Huy Thai · International Journal of Information Management · 2021 · 46 citations

Social Sciences, Psychology, Social Psychology +7

Turning social endorsement into brand passion

Tien Wang, Trung Dam-Huy Thai, Pham Thi Minh Ly · Journal of Business Research · 2021 · 39 citations

Business, Marketing, Marketing Management +12

The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains

Trung Dam-Huy Thai, Tin Trung Nguyen, Wen-Kuo Chen et al. · Baltic Journal of Management · 2023 · 21 citations

Management, Hospitality Management, Organizational Behavior +15

Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach

Tan Vo‐Thanh, Mustafeed Zaman, Trung Dam-Huy Thai et al. · Annals of Operations Research · 2022 · 18 citations · Full text

Business, Innovation Management, Marketing +12