Margery A. Mitchell

Publications

Citations

H-Index

1964

Active since

Affiliations

National Research Development Corporation(Current)

Margery A. Mitchell is an author at National Research Development Corporation specializing in consumer behavior, management, and customer satisfaction.

Top concepts

BusinessMarketingManagementAdvertisingConsumer BehaviorConsumer ResearchMarketing StrategyOlfactory PerceptionCustomer SatisfactionMarketing Communication

Publications per year

1964–1964

Publications

THE IMPORTANCE OF ODOR AS A NONFUNCTIONAL COMPONENT OR ODOR—A TOOL OF MARKETING

Margery A. Mitchell, Kurt S. Konigsbacher, Walter W. Edman · Annals of the New York Academy of Sciences · 1964 · 12 citations · Full text

Customer Satisfaction, Advertising, Importance Of Odor +11

Rows per page

1–1 of 1