John White

Overcoming supply chain failure in the agri-food sector: A case study from Moldova

Matthew Gorton, Mikhail Dumitrashko, John White · Food Policy · 2005 · 96 citations

Supply Chain Failure, Economics, Agri-food Sector +14

Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

Robert J. Angell, Matthew Gorton, Johannes Sauer et al. · Journal of Advertising · 2016 · 90 citations · Full text

Targeted Advertising, Advertising Recall, Persuasive Technology +19

Evaluating responses to celebrity endorsements using projective techniques

Nisachon Tantiseneepong, Matthew Gorton, John White · Qualitative Market Research An International Journal · 2011 · 71 citations

Consumer Study, Targeted Advertising, Consumer Research +20

Understanding fans’ responses to the sponsor of a rival team

Robert J. Angell, Matthew Gorton, Paul Bottomley et al. · European Sport Management Quarterly · 2016 · 56 citations · Full text

Power, buyer trustworthiness and supplier performance: Evidence from the Armenian dairy sector

Matthew Gorton, Robert J. Angell, Liesbeth Dries et al. · Industrial Marketing Management · 2015 · 45 citations · Full text

Economics, Supplier Relationship, Buyer Trustworthiness +10