Concepedia

Md. Hafez

MH

6

Publications

281

Citations

6

H-Index

2018

Active since

Affiliations

Ahsanullah University of Science and Technology(Current)

Md. Hafez is an author at Ahsanullah University of Science and Technology specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessMedia MarketingConsumer ResearchCustomer SatisfactionSocial MediaBrand Management

Publications per year

2018–2022

6

Publications

6

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

Md. Hafez · International Journal of Bank Marketing · 2021 · 132 citations

Customer Satisfaction, Digital Marketing, Social Marketing +18

Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh

Md. Hafez · International Journal of Bank Marketing · 2018 · 69 citations

Banking Industry, Brand Strategy, Consumer Research +19

Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and perceived uniqueness

Md. Hafez · International Journal of Information Management Data Insights · 2022 · 40 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

THE IMPACT OF SERVICE QUALITY ON USER SATISFACTION: A CASE STUDY OF SELECTED PUBLIC LIBRARIES IN BANGLADESH

Md Amanullah, Mahamudul Hasan, Md. Hafez · EPRA International Journal of Multidisciplinary Research (IJMR) · 2021 · 19 citations · Full text

Total Quality Management, Customer Satisfaction, Quality Of Life +15

The Nexus Between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a Moderated Mediation Model

Md. Hafez · Journal of Internet Commerce · 2022 · 11 citations

Rows per page

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