Concepedia

Martin Bode

MB

2

Publications

61

Citations

2

H-Index

2013

Active since

Affiliations

University of Münster(Current)

Martin Bode is an author at University of Münster specializing in interactive marketing, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingInformation ManagementInformationUser Experience

Publications per year

2013–2013

2

Publications

2

Individualization of Information Systems - Analyzing Antecedents of IT Consumerization Behavior

Kevin Ortbach, Sebastian Köffer, Martin Bode et al. · International Conference on Information Systems · 2013 · 41 citations

Customer Satisfaction, It Consumerization, Information Systems +14

What Influences Technological Individualization? – An Analysis of Antecedents to IT Consumerization Behavior

Kevin Ortbach, Martin Bode, Björn Niehaves · Americas Conference on Information Systems · 2013 · 20 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Rows per page

1–2 of 2