Concepedia

Kevin Ortbach

KO

Statistics

Publications

18

Citations

614

H-Index

14

Active since

2011

Affiliations

University of Münster(Current)

University of Siegen

Kevin Ortbach is an author at University of Münster specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionInnovationUser ExperienceBusiness StrategyDigital Marketing

Publications per year

2011–2016

18

Publications

18

IT Consumerization - A Theory and Practice Review

Björn Niehaves, Sebastian Köffer, Kevin Ortbach · 2012 · 90 citations

Designing electronic feedback – Analyzing the effects of social presence on perceived feedback usefulness

Nicolai Walter, Kevin Ortbach, Björn Niehaves · International Journal of Human-Computer Studies · 2014 · 56 citations

Behavioral Sciences, Engineering, Social Presence +13

Innovation Through BYOD?

Sebastian Köffer, Kevin Ortbach, Iris Junglas et al. · Business & Information Systems Engineering · 2015 · 50 citations

Industrial Design, Innovation Study, Design +9

Service innovation capability: Proposing a new framework

Jens Poppelbus, Ralf Plattfaut, Kevin Ortbach et al. · Federated Conference on Computer Science and Information Systems · 2011 · 42 citations

Marketing, Service Innovation, Service Innovation Capability +14

Exploring the Relationship between IT Consumerization and Job Performance: A Theoretical Framework for Future Research

Sebastian Köffer, Kevin Ortbach, Björn Niehaves · Communications of the Association for Information Systems · 2014 · 42 citations · Full text

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