Concepedia

Harold B. Teer

HB

Statistics

Publications

1

Citations

13

H-Index

1

Active since

2007

Affiliations

James Madison University(Current)

Harold B. Teer is an author at James Madison University specializing in customer relationship management, marketing strategy, and marketing analytics.

Top concepts

BusinessMarketingManagementBusiness AnalyticsMarketing StrategyMarketing AnalyticsMarketing ManagementBusiness IntelligenceCustomer SatisfactionRelationship Marketing

Publications per year

2007–2007

1

Publications

1

A Study of the Database Marketing Course in AACSB–Accredited Business Schools

Harold B. Teer, Faye P. Teer, S. E. Kruck · Journal of Marketing Education · 2007 · 13 citations

Marketing Analytics, Customer Satisfaction, Relationship Marketing +15

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