Concepedia
2
Publications
122
Citations
H-Index
2018
Active since
Affiliations
University of Hull(Current)
Sheffield Hallam University
Katherine Dunn is an author at University of Hull.
Publications per year
2018–2019
Communicating corporate social responsibility in a social world: the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Katherine Dunn, David Harness · Journal of Marketing Management · 2018 · 72 citations
Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR
Katherine Dunn, David Harness · Journal of Marketing Management · 2019 · 50 citations · Full text
Rows per page
1–2 of 2