Concepedia
Statistics
Publications
2
Citations
123
H-Index
Active since
2000
Maria Flores Letelier is an author specializing in customer engagement, marketing, and innovation management.
Publications per year
2000–2003
Developing Productive Customers in Emerging Markets
Maria Flores Letelier, Fernando A. Ibarra Flores, Charles Spinosa · California Management Review · 2003 · 88 citations
Business, Marketing, Strategy +14
Taking an expanded view of customers' needs: Qualitative research for aiding innovation
Maria Flores Letelier, Charles Spinosa, Bobby J. Calder · 2000 · 35 citations
Management, Innovation Management, Marketing +11
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