Concepedia

M. Carole Macklin

MC

Statistics

Publications

10

Citations

562

H-Index

10

Active since

1984

Affiliations

University of Cincinnati(Current)

M. Carole Macklin is an author at University of Cincinnati specializing in consumer research, advertising, and marketing.

Top concepts

Consumer ResearchMarketingAdvertisingCognitive DevelopmentManagementCommercial ActivitiesAdvertising EffectivenessTelevisionCommunicationSocial Sciences

Publications per year

1984–1998

10

Publications

10

Preschoolers' Learning of Brand Names from Visual Cues

M. Carole Macklin · Journal of Consumer Research · 1996 · 113 citations

Preschoolers' Understanding of the Informational Function of Television Advertising

M. Carole Macklin · Journal of Consumer Research · 1987 · 109 citations

Game Board, Language Development, Atypical Language Development +22

Sex Role Stereotyping in Children's Advertising: Current and past Trends

M. Carole Macklin, Richard H. Kolbe · Journal of Advertising · 1984 · 97 citations

Gendered Perception, Targeted Advertising, Consumer Research +29

Do Young Children Understand the Selling Intent of Commercials?

M. Carole Macklin · Journal of Consumer Affairs · 1985 · 60 citations

Targeted Advertising, Consumer Research, Communication +20

The effects of an advertising retrieval cue on young children's memory and brand evaluations

M. Carole Macklin · Psychology and Marketing · 1994 · 47 citations

Consumer Study, Targeted Advertising, Consumer Research +27

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