Concepedia

Mara Normando

MN

Statistics

Publications

3

Citations

169

H-Index

3

Active since

2023

Affiliations

University of Salerno(Current)

Mara Normando is an author at University of Salerno specializing in advocacy, employer branding measurement, and inclusion indices.

Publications per year

2023–2023

3

Publications

3

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Maria Giovanna Confetto, Claudia Covucci, Felice Addeo et al. · Journal of Consumer Marketing · 2023 · 118 citations · Full text

Social Sciences, Social Psychology, Advocacy +12

Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication

Maria Giovanna Confetto, Aleksandr Ključnikov, Claudia Covucci et al. · Employee Relations · 2023 · 38 citations · Full text

Management, Human Resource Management, Marketing +16

Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry

Maria Giovanna Confetto, Maria Palazzo, Maria Antonella Ferri et al. · Sustainability · 2023 · 13 citations · Full text

Business, Sustainability Management, Brand Management +12

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