Jack Z. Sissors - Concepedia

Concepedia

Author

Jack Z. Sissors

Northwestern University

Also Known As

Jack Z. Sissors

20

Publications

234

Citations

6

H-Index

22

Concepts

All Affiliations

Northwestern University

JZ

About

Jack Z. Sissors is an author at Northwestern University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	3	3	60
2	Marketing	3	3	60
3	Business	2	2	49
4	Economics	2	2	49
5	Advertising Effectiveness	1	1	11

Jack Z. Sissors

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3

Publications

60

Citations

3

H-Index

	Year	Citations

Page 1