Concepedia

Yana Pei

YP

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Publications

1

Citations

31

H-Index

1

Active since

2021

Affiliations

Shanghai Normal University(Current)

Yana Pei is an author at Shanghai Normal University specializing in new product development, marketing strategy, and innovation leadership.

Top concepts

Publications per year

2021–2021

1

Publications

1

Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China’s Manufacturing Sector

Peixu He, Yana Pei, Chunpei Lin et al. · Sustainability · 2021 · 31 citations · Full text

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